Window Graphics - Are They Profitable For Small Businesses?
Printing - One question we must raise as small business owners is if what we are doing actually profitable for our company? I don't believe that everything in this world is all about profit, but when it comes to expanding and growing a small business, we do need to think in terms of profit and return on investment.
Printing - There's a variety of approaches to advertise. We could see all sorts of new ways of advertising showing up everywhere. Folks are offering advertising online, on the pizza boxes, as well as on the bicycles.
The industry of advertising is only continuing to grow and evolve in additional creative ways. But though it might be growing and evolving, it doesn't mean we should immediately stop using what works.
Some people are drawn entirely to the internet, which is great, but they forget that internet takes time to start getting good results. We have to remember that there's various other method of advertising that can be done meanwhile, including rear window graphics, business window graphics or vehicle graphics.
Business windows are a fun way to use open space as another kind of signage. Most cities have strict guidelines about what varieties of signage and exactly how much signage may be on virtually any building. But one type of signage that is usually capable of being used without permits or city requirements is window graphics.
Imagine you have a blank open window, so you think it's great to leave it open so people can see that there's more and more people inside your store which often helps to draw more people in, which is a very reasonable idea. But what happens when there's just one, or people in your store, and people see that?
There's often times when there's only a few people in a single store at any given time. Now imagine you opted to set a beautiful attractive design with pictures, complimentary colors, plus some strong words on those windows, organized in a manner that draws peoples attention to see your store, if so you wouldn't have to worry about people seeing a vacant store, all they see is a bright and attractive window that pulls them in. This can be only one of the many benefits of window graphics.
They're also an excellent form of advertising on vehicle windows, even though not only are window graphics an excellent form of advertising on business windows. Fleet vehicle and trucks graphics are incredibly popular for medium businesses. When a vehicle drives over 30,000 miles annually, this is a potentially profitable moving billboard. Just placing a fleet wrap or custom vehicle graphics on that van or truck has the power to potentially help that business grow exponentially over time.
But have you thought about small businesses? I am talking about, would they really afford vehicle graphics. The simple and short answer is "Yes." Window graphics can vary from something as simple as a website address placed on your back window for approximately $20. Granted, for a full wrap you're looking anywhere between $3500 and up, but if that can last you for 3-7 years, and during that time you have the potential of millions of people seeing your advertisement, it's pretty fair to say it would be well worth it!
Now choosing rear window graphics could even be considered a better solution for small businesses. Designing a rear window perforated vinyl marketing piece and having it applied to the rear window if your vehicles is not only affordable, but a great way to advertise your business.
If they're right for you, whichever type of window graphics you're considering, don't wait around for too long deciding. And you have a business, they're definitely right for you, if you have a window!